Home Business Trends: Your Social Media Presence
Posted by Will Byrd on Thu, Apr 14, 2011 @ 08:28 AM
Home Business Trends: Your Social Media Presence
With an estimated 14 million Americans working from home full-time and approximately the same amount earning money part-time from the internet home business trends are definitely on the rise, it is expected that a further half a million people a year join this growing movement away from unemployment or low wage jobs.
The great thing about starting a home business is how cheap it is. Even if you decide to buy-in with an MLM or network marketing company, often the fees are quite low. The biggest expenditures that most people face are advertising and marketing plus the large investment of time needed to succeed.
Facebook recently upgraded its platform for brands and has
become one of the first places to go for small businesses to market their product, but is it a good idea? I think for most people social marketing is a great solution, but for others it is something that should be labeled “proceed with caution”, as there is a huge amount of time and effort involved, which could be directed elsewhere and possibly more effectively. This applies to blogging, Twitter or any other social media site too.
Facebook is like the internet within the internet, I can’t really describe it accurately but what I’m trying to say is that if you don’t devote the time to your social media marketing, your site will become just like a neglected website on the internet, it will get nowhere. You must be prepared to write, engage in conversations, answers questions and everything else involved in promoting your product.
Home business trends will never get away from social media, especially video sites such as YouTube and Facebook, but if you want your home business to be a success and make you money, you have to treat it like a job.
If you simply don’t want to communicate with your customers all day and night, or if you are in a business where you have to get permission to use social media as a marketing platform, you may find it is easier to stick with more traditional marketing and advertising.
If you just can’t decide, spend some time on Facebook and take a look around at your what your competition is doing. Depending on your product, you may find that the doors are wide open for your ideas, or there is simply little room left for you to make a presence without an enormous effort.
With home business trends moving towards social media marketing, you may want to concentrate your time on something else entirely, such as building a unique website and starting your own trend, but whatever you do, you will have to stand out from the crowd to get noticed.